Sondra Noble

Co-Founder of Hip Hues

Sondra Noble is the Co-Founder of Hip Hues, an event printing company that offers attendees a unique experience of printing their own commemorative gifts during events through creatively swag bars.

What business do you run?

In partnership with my sister, I co-founded Hip Hues 11 years ago in Nashville, TN, driven by our shared vision for providing unforgettable event experiences. We saw a need in the market to create a company that provided attendees with a hands-on experience creating memorable branded swag.

What inspires you about being an entrepreneur?

Growing up with parents who were entrepreneurs and small business owners, my sister and I gained firsthand insight into the intricacies of running and growing a business. While entrepreneurship is undeniably remarkable, it's not a path suitable for everyone. For us, the decision to embark on this journey was fueled by the realization that if we didn't pursue our entrepreneurial aspirations, we would always regret it. 

There was an inner need and a burning desire that surpassed all other considerations. Choosing entrepreneurship requires a profound belief in your endeavor and a willingness to invest the effort. 

What advice do you have for aspiring entrepreneurs?

For aspiring entrepreneurs, my advice is to thoroughly research and evaluate if entrepreneurship aligns with your goals. Assess your willingness to take risks and identify a genuine passion for the market you wish to enter. Look for gaps, create a solid plan, and seek feedback from others in the industry. Entrepreneurship requires belief, hard work, and a commitment to a cause you are truly passionate about.