How Cultural Destinations Like Nashville Zoo Drive City Growth and Development
In this episode of Signature Required, host Spencer Patton speaks with Jim Bartoo, the Director of Public Relations and Marketing at the Nashville Zoo, about the role of cultural institutions in city growth. Jim shares valuable insights on how the zoo has become a catalyst for community development, tourism, and long-term growth in Nashville.
Discover how the Nashville Zoo has expanded over the years, its impact on the local economy, and the future plans for continued growth.
The Economic Impact of the Nashville Zoo on City Development
The Nashville Zoo isn’t just a place to see animals; it’s a key player in the city’s economic landscape. Jim Bartoo explains that the zoo attracts over 1.4 million visitors annually, making it one of Nashville’s top tourist destinations. This high foot traffic contributes to the local economy by boosting surrounding businesses, from restaurants to hotels.
“The zoo has always had some kind of construction going on and likely will for the foreseeable future,” Jim shared. This consistent development keeps the zoo as a vital player in Nashville’s growth, drawing in tourists and residents alike.
Expanding Infrastructure to Support Growth
One of the zoo’s latest projects is a new parking garage designed to meet the growing number of visitors. As Jim explained, "We never thought we’d need a parking garage ten years ago, but here we are. It will add 60% more parking capacity." This expansion reflects how the zoo is continually adapting to the city’s growth.
By improving infrastructure, the zoo is prepared to handle more visitors, which will in turn support greater economic development and tourism in the region.
Conservation and Research Fueling Growth
Jim also touched on how the zoo’s conservation efforts and research contribute to its reputation and impact. The Nashville Zoo is known for its work with giant anteaters, where it has established one of the largest breeding programs in the world. This expertise attracts international attention, further promoting Nashville as a center for innovation and wildlife research.
"People come to our zoo for more than entertainment. They come to learn, and that education fosters a deeper connection with nature and wildlife conservation," Jim emphasized.
Strategic Development for Long-Term Growth
Looking ahead, the zoo is working on several new projects, including a state-of-the-art orangutan exhibit. This investment aligns with the zoo’s broader mission of expanding its animal collection while enhancing the visitor experience.
With nearly half of its 188-acre space still available for future development, Jim highlighted that the Nashville Zoo will continue to grow both in terms of exhibits and overall community impact.
Enhancing Community Satisfaction Through Cultural Destinations
Zoos offer more than just entertainment—they are important for community well-being and satisfaction. Jim explains that Nashville Zoo serves as a "community gathering point," where families and individuals come together to experience something meaningful.
“This is a place where families spend time together in a unique environment that promotes learning and discovery,” Jim noted. The zoo’s focus on creating a vibrant, engaging atmosphere makes it a critical factor in Nashville’s growth and community development.
Listen to the Full Episode
For a deeper dive into how the Nashville Zoo contributes to Nashville’s growth and development, listen to the full episode with Jim Bartoo. Discover more about their conservation programs, upcoming projects, and the lasting impact they are making on the community.
